We change our hairstyles, our clothes, our look, all the time. Certain styles go out of fashion so we reinvent ourselves to stay fresh and connected within our culture. The very same evolution is important for businesses as well. Take Birck’s Industrial Supply for example.
During their early operations, Birck’s wordmark logo had elements of a local round-the-corner business. It was the kind of logo you would expect to see at a place where you knew the owner by name. In other words it inspired trust:
This made sense, since Birck’s has been serving Richmond, Indiana and surrounding area since 1906 and remains 100% family owned and operated till this day. At the same time as Birck’s list of products and the areas they serve grew, their business website became a more important selling medium for showcasing themselves and their services to potential customers outside of their immediate area.
Such growth required a logo facelift to inspire trust and appeal to clients that were in another part of the country.
Client requested something:
Simple, clean and professional
And shared a competitor’s logo that they liked.
These instructions and illustrations were great, and we were able to deliver:
Second Business Logo Designs
Third Business Logo Design:
Finally a combination of versions one and three lead to this successful professional logo design:
Chosen Company Logo Deign:
Birck’s has been around since 1906, so you know they are doing something right!
Here’s how our client described their company:
We are an industrial supply business focusing on supplying customers with all of their Fastener, Abrasive, Material Handling, and MRO supplies. We pride our business on offering excellent products, customer based service, and competitive pricing to help you run your business more efficiently.
We feel that this logo is a great match for Birck’s Industrial Supply, and we wish them another 100 years of successful operations.
Really a great company. Check them out here: www.bircksindustrialsupply.net