Posts tagged " logo case study "

DBA Duck – Server Blog Logo Case Study

February 2nd, 2013 Posted by Client Case Studies, Custom Logo Design, Logo Examples No Comment yet

Need help with SQL Server MVPs? Want someone to deploy PowerShell on your IT architecture? Yeah, we have no idea what any of that means either. Luckily there’s Ben Miller that knows all that, along with everything else server and networking related. We on the other hand know all about great logo design, so when Ben wanted a logo for his blog, he turned to us. Here’s the case study detailing how we went about delivering the blog logo.

Client had a good idea of what he wanted:

I would like something with a duck and a database icon. I am not sure how you would incorporate a duck, but something more funny than serious on the duck side. But I would like to represent Database in there somehow or SQL. I am open to dialog before creating begins, I just need good logos.

Here’s what we came up with…

Server blog logo version 1:


Server blog logo version 2:


Server blog logo version 3:


Ben was happy with this, but wanted a small change:

These look great. I really like the 2nd logo with the duck in the cloud.
I would like one change. I would like “ben miller” put in the bottom right of the DBADuck. Example like And it can be in Blue like in the cloud of the duck.

Server blog logo version 2, revision A:


We were getting close. Our client was happy, just wasn’t sure about the cloud.

This is great. I would have liked to have a database in there somewhere, but the duck is perfect and I am not sure how you would get a database in there.

Server blog logo version 2, revision B:


Server blog logo version 2, revision C:


And with that change we were almost there! Client was very happy, just wanted to see one small adjustment:

I think it looks better with the shadow, so can the shadow be put back under the duck in the new one (version C)?

Server blog logo version 2, revision D:


After reviewing the logo overnight, Ben made up his mind:

Version 2A is the file I would like. The one with the Cloud/Duck and ben miller at the right bottom.

It happened to be our favourite design too, and we were happy to deliver the web and print-ready files.

Now the logo is online so if you want to check it out, or if you want the help of a reliable Enterprise DBA Architect, go here:


New York City’s Bagels 2 Burgers Logo Case Study

December 11th, 2012 Posted by Client Case Studies, Custom Logo Design, Logo Examples No Comment yet

Joe Borgia is amazing restaurateur! From a restaurant concept to a business launch with a speed that would leave Usain Bolt jealous! Really, the speed he moved through was very impressive, especially for a brick and mortar type of business.

One day we received the logo order, and within what felt like just a couple of days, we saw our work pictured in a local newspaper on top of an opening soon sign for Borgia’s B2B. But, that’s later. Let’s start at the beginning with what the order looked liked:

Attachment file is for the logo that I came up with. I would like you to improve on that logo for 1 of the designs and then come up with two that are completely different.


Here’s what we came up with:

Logo Version 1


Logo Version 2


Logo Version 3


We soon got feedback from our client:

We like the logo from ver 2. We like the font from logo 1. Also, on the very bottom where it says Bagels to Burgers, can you put NYC Bagels to Burgers. The only other thing I would maybe like to see, is if you can do those changes and then maybe do something with the colors. Instead of the brown and bronze, maybe brown and blue, or just some other combinations that you think would look good.

We made the requested revision to logo 2 and send it back to our client. We also sent a fourth design. It was an afterthought, and a nice bonus for the client. Inspired by New York’s iconic yellow cabs, we felt we had to share it (the very first logo on the page).



While we personally liked the cab inspired logo best, our client liked the revision.

I love the one with the Blue. I just have 2 changes for it and we are all set. Make the Borgia’s the darker blue in the logo and show it to me with a little more spacing between the Borgia’s and the B2B.

A couple more adjustments, and we delivered the chosen logo:


Our client is happy so we’re happy. And, it’s certainly nice to see the sign up.

We think that burger bagels would be delicious, so if you drive by Borgia’s B2B, you must check them out. In the meantime you can check out their website here:


Kander Medical – Business Logo Case Study

October 11th, 2012 Posted by Client Case Studies, Custom Logo Design, Logo Examples No Comment yet

Here’s a logo we enjoyed doing. It’s for a medical company that’s expanding and rolling out with a solid product in a niche market. Naturally to win customer confidence they need to look the part.

Instructions were fairly straight forward, though without a clear direction.

Kander Medical is a medical device company that sells products to men who suffer from urinary incontinence…

The theme of incontinence (inability to retain urine) could be used, but would have to be done in a respectful and appropriate manner. This is not a must, only a suggestion.

Appealing logo forms include letterform (motorola, univision), wordform (IBM, FedEx), or possibly something more abstract.

This logo will be used on the company website (which is still to be created), letterhead, business cards, and other misc. locations, so it needs to scale well. It may also be printed in black and white at times.

Since this is a sensitive issue for many men around the world, we wanted our logo to communicate confidence in the product and discretion. That meant avoiding wild colours, and choosing rich and deep colours instead. Overall we felt that a conservative logo was the way to go with medical symbolism. In addition to the above logo, we delivered these:

Logo Version 2


Logo Version 3

But then we thought some, and decided to deliver a more humorous design. We would like to think that men with this unfortunate condition have the wisdom to treat it with a bit of humour, but that may be just wishful thinking.

Logo Version 4 – With a Bit of Humour

Our client reviewed them all, and requested the following:

I like the concept for version 2. However, I would like a few changes:

– Could you match the blue color to the color in the ActiCuf logo exactly? See ActiCuf logo attachment.
– The black and blue aren’t working well together. Would you please change the black to be a medium gray? See the background color of this website [site url removed]
– I like the “+” sign, but it’s not quite prominent enough. Would you please make it bigger per the attached sketch?
– What font did you use for “Kander Medical?” It is good, I’m just curious.
– Would you please provide color as well as b/w files for the next review, and use pure white as a background.

In addition to the ActiCuf colour, our client attached a great drawing; showing exactly what he wanted us to do.


Easy instructions mean a quicker turnaround, so we promptly delivered:

Logo Revision


Another client got a sweet logo made by Little Guy Logos. It’s on to the next project for us…

Meanwhile if you’d like to find out more about the company, here’s a bit from the big boss:

Kander Medical is a company that manufactures and sells medical devices to men with urinary incontinence to help them manage their condition. Two million men in the United States experience loss of bladder control from disease or injury that results in involuntary urine leakage. Incontinence is an unfortunate condition that can at times cause social embarrassment and generally decrease someone’s quality of life. Kander Medical’s main product is called “ActiCuf Compression Pouch,” which is a combination penile clamp and absorbent attachment. Kander Medical’s mission is to help incontinence patients return to their active and fulfilling lifestyles.