Case Studies

Meet Cassandra…

Cassandra wanted a high quality vector logo to use on banners, posters, vehicle decals, etc. for her medical training business.

I like the Heart I have attached.

It is however copywritten to someone so I am SOL for an exact match. Still I want something very similar. I want the colours in the Heart to match the colours in the business name: Staying Alive Training Services. However, I am pretty open to suggestions. There is weird background behind the lettering in the file attached, I don’t want any of the that. Anyways, let me know if you have any questions.

Cassandra had a good idea of what she wanted her logo to look like, but the attached image used a heart that was from a clip-art collection and had no place representing a professional business. We went on to design something very similar, just made sure it’s unique to Staying Alive. We also created a couple more logos to give Cassandra a few custom alternatives.

Even though we had delivered exactly what Cassandra said she wanted (logo 1), it looks like we won her over with our creativity.

I like the one you did best. Number 3.
Can we just get rid of the heart toppers? The head and arm looking things? And the shadowing on the bottom of the heart?
Love the colors, and the design itself.
Good job!

We were really happy to hear that our designs were chosen over the imitation. (It’s a pride thing that every designer has, or should have to be any good)

Anyway, here’s the logo after the revision:

Cassandra now uses it for her company. You can check it out here: www.stayingaliveservices.ca and while you’re there sign-up for some CPR courses. You never know when you’ll need to interrupt your next date or family outing with a heroic act.