Here are some logos we enjoyed doing for Mogtel Security. The security industry is pretty competitive. There are a handful of big companies dominating the market, and there are many smaller companies that have their own niche, tailoring to specific clients. And, like with most industries a lot of the business comes from referrals. At the same time referrals are just a part of the client-acquisition funnel. There are random inquiries from trade shows, there are those clients that discover a company via linked-in or in a google search, there are those that just pick up a directory, there are many sources. Point is, many potential clients judge a company by it’s appearance
. This could be the office location, the website, or the logo.
After a certain level of growth is attained, it’s important to update that logo made by a cousin’s second uncle. It’s important to get a professional design so that the logo reflects the current wellbeing of the company. A professional logo will also allow for future growth. A great logo communicates to all those prospects out there, that the company’s services are great. Sure there are other factors, but we all have a tendency to judge people as well as organizations by their appearance.
Logo Version 2
Logo Version 3
Planning Your Logo?
As you look for a logo designer, keep in mind that a designer needs to pair creativity with great technical expertise. For example:
- If the wrong design program is used, your logo will blur when resized.
- If unprintable colors are used, your logo will look wrong when printed.
- If final quality control is skipped, your logo will have costly mistakes.
Business owner trying to save a few bucks just end up paying twice to redo their logo and reprint their marketing material. Avoid surprises, by learning about impossible colors, vector graphics, and the importance of quality control. Learn more