Why are revisions important?
Even when you have a very good idea of what you want your logo to look like, there will still be things you’ll want to experiment with. The overall proportions, changes to the layout, different fonts, other colors, etc.
There are many things you may want to tweak for you to be 100% happy with your new logo, but you won’t know ahead of time how many such changes you’ll need to see.
Designers that limit revision rounds force you to settle on a logo design you’re not completely happy with, or obligate you to additional costs that you may not have budgeted for.
Like in any profession, if you need someone to do extra work for you, you’ll need to pay extra, but where other designers have very strict limits, we chose a more flexible approach that we feel better aligns our objectives to yours.
When we can cut down on revisions, you get the perfect logo faster. The project doesn’t drag on, and you can move on to one of the hundred other things that you, as a small business owner have on your plate.
Yet, by giving you as many changes as you want, you can explore all possibilities, so you’ll never feel that your logo is less than it could have been. This way you’ll be completely satisfied with our design service, and will tell your friends all about us. (Majority of our customers were referred to us by their friends.)
So, what do revisions look like?
Take FONZ for example. We presented this heating and A/C business with the following three wordmarks:
Immediately our client was drawn to the first concept, but he didn’t like the curve in the “F” and the top-right curve in the “Z”. He wanted corners, so that’s what we presented in the revsiions, along with a couple serif font options:
He liked the serif fonts more, and now wanted to see the tagline changed. Here’s what that revision round looked like:
The angular font won, and next he requested a few other changes to the mark in the “O” and to the colors:
Seeing something only to reject it can be just as important as seeing it to select it. The new “O” was perfect, but the previous colors were preferred. Together they made the winning design:
Some projects require fewer revisions, some more. However many your project requires, that’s how many we’ll do.
Avoid settling on a design you’re not entirely happy with, or paying extra for your logo, by working with designers that work with you until you’re completely satisfied.